Hi! I’m Alex. 

Alexcrumb is a space to share my passion for all things baking, with a myriad of recipes that weave both simple and experimental flavours into classic themes, as well as reviews on cafés around the world, where I spend a fair amount of time. After giving in to the persuasion of friends and family, I also have a little catering business- every month I curate a selection of bakes and sell them upon request (via the contact details in the contact tab). Of course, this is also a tangible way of sharing my favourite bakes. I hail from Singapore but currently am pursuing my graduate studies in Oxford, and spend quite a bit of my time in London.

I was 5. A warm croissant left flakes in the creases of my palm, the scent enclosing me in a bubble of warmth in the grey Autumn sleet. I felt at home, cosy and happy, as the rain beat down. This, as well as various other happy memories involving food, kick-started my passion for baking. 

I was, however, on quite the health journey as I grew older and became more acquainted with the effect of food on the mind, metabolism and energy. As much as I love food, I also understand the importance, both health-wise and environmental, on every choice we make at the supermarket. Through all the noise surrounding health, nutritional psychiatry and nutritional science, there is at least one thing I know for certain, though, and that is, moderation is an underrated virtue in today’s society. What’s more, cooking and baking are excellent forms of self-care, allowing you to slow down despite whatever obligations you have throughout the day. Food is a basic human need, so why not make a party out of it, every single day?

Processed with VSCO with f2 preset
PB&J blondies
Processed with VSCO with f2 preset
Biscoff oreo brownies
Processed with VSCOcam with f2 preset Processed with VSCOcam with f2 preset
Blackberry pillow pancakes

Thanks for staying, and I hope you find at least one recipe from these archives that will stay with you for a long time!

21 thoughts on “About

  1. I stumbled upon your blog while I was googling for Dury Lane and I was so glad I did.

    Great commentary written with such wit and personal style, accompanied with excellent pictures.

    Well done =)

    1. Oh goodness, thank you so much! I only just noticed this. Hopefully I’ll find time in my busy schedule to get around to doing this. Thank you Melody xx

  2. Alex this blog is amazing!!! 🙂
    I love cafes too and this is just the blog I needed to keep my caffeine-laden life going.
    Thanks for all the reviews and recipes.
    I’m totally following this blog.

    A fellow singaporean

    1. Hi Denyse!
      Goodness, you have no idea how much this means to me. I just read through your ‘about’ section and am majorly impressed- a definite follow on my part as well. I especially like how you live to eat and enjoy literature. I’m a science person but literature is a grounding tool, don’t you think? I also saw your post on café hopping around Arab Street, which was where I just was today! I’m absolutely in love with Artistry and am making a firm point to return soon. Thank you so much, fellow Singaporean xxx

    1. Hi there, sorry about the late reply. Thank you so much and I deeply appreciate your willingness to try. Tell me if you do try anything!

  3. Hi Alexandra! You’re blog is great 🙂 Wondering if I could email you about some upcoming events we have?

  4. ALEX!!! i’ve been following you for so long i can’t even remember when i first started hahahhaa. I always wanted to know what kind of camera/ filters/ editing adjustments you use for your pictures because im absolute in L U V. teach me!!!!!!!

    1. Hahaha June this was such an adorable comment to receive! Thank you for sticking on this longgg and crumby journey(: I use a Fujifilm x100s and edit using VSCO on my iPhone. Sometimes I just use my iPhone and VSCO(:

Leave a Reply