My typical early mornings comprise a bleary-eyed kettle-boiling-plus-toast-making session. In a few minutes I have toast and black coffee. In less than half an hour the sun is way up there and I’m ready to do whatever it is that I have to get on with. Tea rarely makes the cut.
But when I received a lovely assortment of teas from the enthusiastic guys of Clipper Teas, I knew I’d be ready to make a change to this morning agenda. Read: I’m never one for aimless advertising. I have to seriously love a brand’s aesthetic or flavour, or support their cause, or both. So why Clipper?
Before you read any further, please take a minute to click on this link.
Doo doo doo.
Shocked? Disconcerted? Yeah, same here. What it really boils down to is this:
Do you know what’s in your tea?
So many of us buy bags and bags of the stuff each week, not once considering how we’re cheating ourselves. I too was completely unaware of the reality of the industry. Though I’m not the biggest tea drinker, I have friends who drink copious amounts of tea every day, and, if not the usual black, green tea is what accompanies those stressful revision sessions.
With Clipper, which also became the UK’s first Fairtrade tea company in 1984, you can be sure to get every bang for your buck, every brew fresh and free of anything artificial. Their mantra is ‘it’s what’s on the inside that counts’, and I completely agree. No bleaching of tea bags, no quarter-filled bags, no chemicals, nothing. Just pure, unbleached, natural goodness in a cup.
This early morning I enjoyed their lemon green tea, which exudes a bright, true flavour. Knowing the story and aim of Clipper made every sip all the more enjoyable. Here you can find the whole range of their delicious and reasonably priced teas! I’m already planning to smuggle as many flavours as possible back home to Singapore for the family to try.
Next time you think of having a cuppa (tea) or need something to accompany that slice of cake, just remember:
It’s what’s on the inside that counts.